Keyword Research Tips For Small Businesses

Before you start keyword research for your small business, you need to understand why you need to do it. Keyword research is a time-consuming process that requires careful planning and execution. What Is Keyword Research?  Keyword research is understanding search data to help with Search Engine Optimization (SEO), find new users through search engines, and

What Is PPC Marketing?

PPC stands for pay-per-click. PPC is a digital advertising model to help increase awareness, drive leads, and sales for a business. Advertising platforms such as Google Ads, Microsoft Advertising, Adroll, Yelp Ads, Amazon Ads, and Facebook are all forms of pay-per-click internet advertising models. What does SEM mean? SEM is an acronym for Search Engine